ABSTRACT
The Internet offers a myriad of opportunities for self-representation, yet it is not automatically the case that such representations will sit outside of the normative. In this chapter we examine blogs created by men who provide primary care for their child, with a particular focus on how they manage their stake as fathers in relation to dominant narratives of gender and carework. Our analysis suggests that fathers are particularly attuned to accounting for why they provide primary care, the purpose of creating a blog, and how carework fits with discourses of masculinity, paid employment, and achievements related to blogging. As a whole, our analysis suggests that despite new avenues for self-representation, those created by men who provide primary care to their children in the blogging sphere remain largely mired in normative accounts of masculinity and carework.
