ABSTRACT
-Before this message can have an “effect” (however defined), satisfy “need” or be put to “use", it must first be appropriated as a meaningful discourse and be meaningfully decoded. It is this set of decoded meanings which “have an effect", influence, entertain, instructor persuade, with very complex perceptual, cognitive, emotional, ideological or behavioral consequences.
—Hall (1980/1992, p. 130)
