ABSTRACT
This chapter illustrates how one can study discursive patterns that move back and forth across new and traditional media. It explores how one can do discourse analysis beyond the speech event across multiple settings in order to build a broader analysis of a focal phenomenon. The chapter also explores two examples of communication about resurgent nationalist politics, both of which were created and maintained across speech events and across types of media. It analyses the interconnections between traditional media and online communication about those media. Northern Italy is an excellent place to study the contemporary spread of right-wing populism and racializing ideologies. Italy has seen a rapid rise in far-right political parties, some of which have joined the national government. Many important social processes in the contemporary world include components from multiple domains, such that analysts must engage with multiple types of data in order to study a given process.
