ABSTRACT
Opened as Blackett-Sample-Hummert, Inc., in Chicago, Illinois, 1924; became a major force in radio during 1930s, specializing in daytime dramas developed for clients General Mills and Procter & Gamble Company; largest buyer of network radio time for more than 20 consecutive years; new partnership formed creating successor agency, Dancer, Fitzgerald, Sample (DFS), 1943; moved to New York City, 1948; joined with Dorland Ltd., London, England, to become DFS-Dorland International, 1970; acquired by Saatchi & Saatchi, 1986; merged with Compton to become Saatchi & Saatchi DFS Compton, 1987; became Saatchi & Saatchi Advertising, 1991, ending Dancer, Fitzgerald, Sample as an active agency brand.
