ABSTRACT
Born in 1946 in Baghdad, Iraq, and raised in London, England, Maurice Nathan Saatchi spent the 1980s taking the advertising world by storm. In September 1970, at age 24, he began what was to become one of the most notorious advertising careers of the late 20th century. His older brother, Charles Nathan, born in 1943, also in Baghdad, led Maurice into the business. (Two other brothers, David and Philip, were not involved in advertising.) Charles had started out in advertising five years earlier, first as a copywriter with the London office of Benton & Bowles and later with Collett Dickenson Pearce. After gaining experience on such notable accounts as Ford Motor Company and Selfridges department store, Charles joined forces with fellow copywriter Ross Cramer to open their own agency, CramerSaatchi.
