ABSTRACT
The rise of advertising in the United Kingdom coincides with the development over several centuries of a modern consumer market. By the 13th century, the need for advertising was apparent, given the size of the population and the range of goods available, and town criers, pictorial shop signs, and written announcements served the purpose. The spread of printing in the late 1400s enabled printed announcements, and later posters, to supplant written notices. More significantly, newspapers began to develop as an advertising medium of great importance.
