ABSTRACT
In 2005, The News of the World was named Newspaper of the Year for the British Press Awards. Interviewed in The Press Gazette, Andy Coulson, then editor of the newspaper, declared: ‘I don’t think tabloid journalists have been top of anyone’s popularity list. But as an industry we spend more of our time beating ourselves up about it than we probably have at any time before. All we ever seem to do is criticise ourselves and criticise the way we do our job. Yet I’ve got nothing to be ashamed of, and this goes for everyone on the NoW, in what we do for a living. The readers are the judges, that’s the most important thing. And I think we should be proud of what we do’ (Reeves, 2005: 18).
