ABSTRACT
Good science can go unnoticed by the wider scientific community, due to the failure of scientists to explain what they are doing in an illuminating and memorable way. A natural move is to go to the big screen and point to the axes of a graph and explain the units. Perhaps also move to the screen to highlight the most exciting part of scientists’ results, pointing to a particular curve on the graph. The ideal is that scientists' poster will provoke people to ask they some serious and interesting science questions, rather than they having to take a lot of time explaining their poster. Despite many of us spending a considerable time during our careers sitting in an audience listening to science talks, few of us allow for the reality of people’s limited capacity to actually absorb new information.
