Dress and Natural [Neural] Codes

This chapter argues that in-person or face-to-face communication is considered within the discussion of medium used for communication, especially relative to persuasive communication because the context of face-to-face, same proximity enables additional modes of representation to impact the message. It describes the effects of non-verbal attributes of the message further dress, context/environment, and how real-time, same location dynamics affect the message and its neuro-rhetoric. The chapter also focuses on the sense of smell and its relationship to multimodal persuasive messages and the model. Much of the dress code-related rhetoric is derived from the dynamics of neural plasticity how neurons develop and react to certain stimuli over time. It is through conversations and experience that people learn to react certain ways to others and some stimuli, including dress. The chapter presents an example of how dress and plasticity could affect the rhetoric in a classroom setting.