ABSTRACT
This chapter provides a preliminary foray into exploring the ways health-care's rollout and political actors' communications strategies were covered in the news. Naturally, the president's opponents were eager participants in discussing the website's rollout. A major framing contest between the Administration and its critics emerged over this tumultuous period as the online exchanges to allow Americans to shop around for insurance options struggled to open for business. In discussing the faulty launch of HealthCare.gov, the president and his surrogates made use of three central frames to limit the harm the situation might cause for the Administration and the policy's standing. Some tech experts in the media and on the web were conducting their own independent investigation of the problems that revealed the website was built on faulty software and shaky programming foundations that went far beyond mere "glitches".
