ABSTRACT

The results of the studies that Paul Lazarsfeld's team conducted for the radio research project at Columbia University in 1940 and 1941 were published in the research yearbook that Lazarsfeld and Stanton decided to produce regularly. Polish-language radio broadcasts were very important for Polish immigrants who did not yet know English very well. German-language programmes presented their own specific picture of the war. German broadcasting made stronger appeals to provide aid to relatives back in Germany than the broadcasts of other minorities did. The biggest contrast to the German-language programming was the broadcasts aimed at the Jewish population that had emigrated to America. Jewish broadcasting talked about the terrible plight of the Jews in German-occupied countries and the good conditions that Jews enjoyed in the United States. In the late 1930s and early 1940s approximately twenty million listeners, most of them women, followed daytime serials on the radio in the United States.