ABSTRACT
This chapter explores the sustainability policies of a range of media organizations in the UK, including the British Academy for Film and Television Arts (BAFTA) and the British Broadcasting Corporation (BBC), to explore how they contribute to an environmental management network. These organizations have instigated leading environmental policies for the screen media industry. Their strategies are significant not only for paving the way for environmental policy for the sector, but also for setting best practice and quality standards for the industry. Another set of participants analysed here includes NGOs and consulting organizations – mediators between industry and regulators – including Julie’s Bicycle and the Media CSR Forum. To widen the scope of analysis, the chapter also focuses on documentation from the film industry consulting organizations Green Film Shooting and Cine-regio, as the media industries have relatively similar priorities despite cultural and contextual variations in the size of the industries and the regulatory frameworks that oversee them. Analysis of these documents will not only reveal connections and power relations between them, but also the connections these organizational networks have to the wider material context in which the media are produced.
