ABSTRACT
The ethical questions about whether Facebook itself should be classified as a media company are for another place, but there's no doubt that right now it is the most important social media space in the world for journalistic content. There is no magic bullet for having a massive social fan base as a media bod – other than being famous for something else as well or doing good stuff well and hoping for the best; but not only does it demonstrate that one understands the capacity and impact of social media channels, it also shows employers they are happy to envelop yourself in the world. Everyone likes the idea of having an influencer on their team. A few years ago, a Hollywood-based paparazzo had a very lucrative career following a bunch of young Australian actors on Twitter and then showing up at the places they said they were eating/partying so he could get their picture.
