ABSTRACT
This research is an empirical study into the implementation of a set of multimedia skills and digital tools designed to help people become more adaptable to a convergent change process taking place across spheres or fields of communication: community, education and mainstream media. Using a case study approach, this research seeks to introduce and define the concept of user-generated stories (UGS). Whether they are short breaking news type stories or longer features, UGS can include narratives of luck, misfortune, hope and more, portraying the more personal color of life. They require a multimedia way of thinking that inter-laces audio, video, text, graphics and stills to create narrative and story bounce.
