ABSTRACT

Digital technology changes daily and keeping up to date with the knowledge and skills to do our job can be a full-time occupation in itself. Matthew Eltringham is the Editor of the BBC College of Journalism website: Understanding how the online and social media world works is crucial for any journalist of today. BBC journalists are expected to be able find stories and research them through social media and the digital world as naturally and effectively as their predecessors used shoe leather and notebooks. Search engines only scan and index a tiny section of the Internet. The use of social media for digital research can be broadly broken into two areas: first, searching for material and people already on social networks and second, soliciting material using social networks. This chapter examines the debates about the definition of the so-called 'Citizen Media'.