ABSTRACT
As indicated at the beginning of this book, there is not really any shortage of generational concepts circulating within general public debate and in the academy: baby boomers, the silent generation, digital natives, Millennials, dotnets, global generations, media generations, the Facebook generation, and so on. These labels are indicative in that they point to one single defining characteristic that the generation in question is supposed to have. Accordingly there are labels referring to specific historical eras (such as is the case with Millennials or 1960s generation), to demographic conditions (baby boomers), or to specific formative historical events (the Vietnam generation, the Cold War generation), to characters of reach (global generation), or to personality traits seen as common for the generation in question (the lost generation, the silent generation, generation me).
