ABSTRACT
This chapter argues that the transcending sphere of the individual and the online illness communication engages in affecting social structures/discourses and mobilising citizens around social causes. Tony D. Sampson discusses Le Bon in the context of the study of online communication, but he concentrates on discussing the larger differences between the contagion theories of Le Bon and Tarde. This chapter argues that the online gathering united around the livestream-synchronised, according to the comments, by an affective media experience in real time, can also be characterised as an online crowd. The online crowd is supplemented by the complex assemblages of online and offline crowds at the Eva's Celebration of Life memorial service. The chapter further investigates the formal traces of mutual affect in the blog responses, the clustering of energy and online presence in relation to certain events that shows Eva Markvoort's blog that seems to enable these collective affective processes.
