ABSTRACT
It is hard to imagine a single profession in which communication is not an integral part of job success. Educators are no exception. The title of this chapter is important because everybody communicates to their audience, but very few people communicate for their audience. Simply changing one word transforms the entire premise of communication as one driven by the producer (speaker) to the consumer (listener). This is an important concept to consider before delving into the chapter. Before we can begin, we must answer the question, “Do I communicate for me or for my audience?”
