ABSTRACT
Most business communication books on the market do not regard enquiry messages and invitation messages as persuasive. They seem to regard enquiry messages as rather factual messages asking for information or help. Invitation messages are normally put under goodwill messages used mainly to invite people to banquets or events including factual details of the event (e.g. date, time). This chapter explains the role played by persuasion in enquiry messages and invitation messages, and in what way enquiry and invitation messages are effective. Readers should be able to understand what enquiry and invitation messages are, and how persuasion is involved to make enquiry and invitation messages effective.
