ABSTRACT
This chapter discusses individual media repertoires and how they contribute to the dynamics of deep mediatization. It focuses on the role digital traces and data doubles play in perspective of the individual. The chapter deals with the question of individual interveillance and the re-orientation of the self in times of deep mediatization. The idea of the media repertoire provides easy access to the individual perspective on deep mediatization. The five trends of deep mediatization – the differentiation of digital media, their increasing connectivity, omnipresence, pace of innovation and datafication – are accompanied by a diversification of individual media repertoires. From an overarching, aggregated position, changing news repertoires reflect the general transformation of political discourse whose media ensemble is shifting towards digital media, and to platforms in particular. The reflections on media repertoires have shown that humans appropriate media in an active process and, in part, productively integrate them into their everyday lives.
