ABSTRACT

This paper aims to see how women are described in the Sundanese language through the use of metaphors found in Manglè magazine, published from 1958 to 2013. The analysis is divided into four different periods: the Era of Guided Democracy, the New Order, the Transition to Democracy, and the Reform Era. By exploiting the corpus-based approach within the framework of Lakoff and Johnson’s Conceptual Metaphor Theory, the study focuses on two Sundanese nouns denoting women: awéwé and mojang. A combination of quantitative and qualitative methods is used to identify the features of linguistic metaphors for women: collocational behaviour and syntactical behaviour, as well as its frequency of occurrence in different periods of time, thus providing a more complete description of women in the Sundanese society. The research finds out that as a metaphor, awéwé has been spoken in several different contexts: marriage (a wife, or a partner in an extramarital affair), companionship (a lover), practices of prostitution (a prostitute), and as an entity of weakness. Meanwhile, the metaphorical mojang has only been spoken in the context of beauty pageants (contestants or winners). Frequency-wise, the metaphorical senses of awéwé have experienced rises and falls in their usage throughout time, except for the sense of entity of weakness that keeps decreasing until the latest period. A rather similar fluctuation happened to nearly all the metaphorical senses of mojang, excluding the sense of contestants of beauty pageants, which sees a drastic increase in its usage.