ABSTRACT

The lack of English teaching materials containing business topics is one of the factors leading to the students’ poor grasp of English for Business Purposes. This research is designed to develop English teaching materials based on the content-based instruction approach for the students of the Islamic Management and Banking Study Programme at IAIN Imam Bonjol Padang. The method is R&D, adopted from the ADDIE model consisting of five phases: Analyse, Design, Develop, Implement, and Evaluate (ADDIE). The phases are structured to allow an exploration of the students’ need, to develop the design and to identify its validity, and to verify the practicality of the developed learning materials. However, the evaluation phase is excluded due to the limited time and budget. The respondents of this research were taken from two classes of first-year students (79 students) and one class of third-year students (39 students). The results of the needs analysis show that the students preferred to learn English for Business Purposes as opposed to General English. The business topics that they wish to learn the most were related to subjects of recruitment, CV writing and application letters, job interviews, business and telephoning etiquettes, etc. In the implementation phase, it was found that the developed materials were considered as practical for students of the Islamic management and banking.