ABSTRACT
Money is oftentimes one of the largest struggles for a new business-getting it, managing it, keeping it, and raising more of it. Whether that money comes from sales, cash advances on the entrepreneur’s credit cards, a bank loan or venture capital, money always seems to be in short supply for a startup business. This chapter helps a greentrepreneur understand how much is required to get started, where to look for additional funding and how to raise it. One of the biggest challenges in fundraising is linking the business to the most appropriate source of funding. For example, a company building an energy efficiency software tool may not have sufficient assets to obtain a business bank loan, a biodiesel pumping station may not have luck with angel funding, and a green consulting business probably isn’t going to have a great deal of success raising money from venture capitalists.
