ABSTRACT
The study, titled “The Role of Transportation in the Persuasiveness of Public Narratives” and authored by Melanie Green and Timothy C. Brock, proposed a technical term for the phenomenon of being lost in a story, its definition, as well as an instrument with which to measure it. Note that in the case of the attitudes toward dogs and horses study the thematic relation between the experimental text and the attitudinal items in the questionnaire was closer, or more concrete than in the case of the other studies. That is, those texts were about dogs and horses as were the items, whereas in the other studies, the texts were about specific animals, while the items concerned animals in general. Extreme danger, always, everywhere, and for everyone, people and animals alike. The narrative additionally involved topics that are relevant to the question of moral welfare, such as the capacity of humans to empathize with other animals.
