chapter  4
54 Pages

The marketing mix and heritage tourism

Baloo looked at Bagheera in horror. The Cold Lairs! None of the jungle creatures dared go there – except the monkeys.

The Cold Lairs had once been a great city, built around a splendid palace. Now the place was no more than ruined houses and dark streets. Some said there were ghosts. The monkeys loved to play up and down the streets, pretending to be the kings and queens who had once lived there.