chapter  1
13 Pages

What is Search Marketing?

The opportunity from search to the marketer is growing rapidly. Recent statistics published by the Search Engine Marketing Professional Organization (SEMPO) recorded search spending above $4bn for 20041. With over 280 000 advertisers reported by Google (cited in the San Francisco Times) in 2004 and an expected 378 000 in 20052 the number of companies taking advantage of paid search is growing rapidly. Add in the number of advertisers using mechanisms from companies such as MIVA, Overture, MSN and many of the smaller engines and the uptake for this medium is significant.