chapter  3
25 Pages

Search Marketing Techniques

The objective of this chapter is to demonstrate some of the major techniques used by search marketers to achieve their strategic objectives using the tools highlighted in Chapter 2.

There are many ‘how-to’ books within the search engine industry that will, in some instances, be able to take some of these techniques further; however, listed here will be some of the mainstay techniques that will stand the test of time.