ABSTRACT
As we consider the traditional approaches to thinking about strategy from 1960 forward, it may be useful to characterize them according to the Sloan School of Management’s ten major schools of thought23 (see Table 2.1). The following major strategic schools are commonly referred to in the strategy literature due to their influence on practice. While these ten schools depict fundamentally different aspects across similar strategy-making processes, they can be channeled into the two basic perspectives: the design strategy viewpoint, which we have already outlined, and the emergent viewpoint, which is mentioned later in this chapter.
