Benchmarking: A Range of Approaches
For many organisations, whether from the public or private sector, this process is fused with the analysis of competition and competitor benchmarking. Xerox, IT & T and Texas Instrument were early proponents of this approach (see Bemowski, 1991, 1994; Shetty,
f1993; King, 1993, respectively), which has now become extremely common in a range o private sector companies. This process involves identification of products, services and operations of an organisation’s or business’s direct competitors (Spendolini, 1992b, p. 18).