chapter  1
21 Pages

The Industry’s Scope

Travel and tourism in America has become big business. It is the business of trains, planes, and automobiles. Plus cruise ships, tourist attractions, hotels, restaurants, passenger railroads, motor coaches, tour companies, and much more. These components can be categorized into four major sectors: hotels, restaurants, transportation, and destinations/tourist attractions. Twenty years ago, the business of the industry was generally considered by the media to be “soft” or feature news. It conjured up travel poster images of children frolicking at Disney World, exotic destinations with swaying palm trees, fine dining at sunset, and bathing beauties basking in the sun on white, sandy beaches next to azure blue seas.