chapter  4
29 Pages

Transportation Public Relations

Transportation is one of the most expansive sectors of travel and tourism PR because of its multiplicity of components. Among them are passenger railroads such as Amtrak, rental car companies, recreation vehicles, and motor coach companies. But the two most dominant components at this time are the airlines and the cruise ship lines. Since the start of the new millennium the formerparticularly the long-established carriers-have been severely battered by the effects of new terrorism threats and other factors, while cruise ship lines have become one of the fastest-growing travel and tourism transportation modes. Airline and cruise ship PR are therefore the two selected focal points of this chapter.