chapter  5
25 Pages

Destination and Tourist Attraction PR

The term “destinations” in the context of this chapter refers to popular U.S. visitor sites such as the Hawaiian Islands, Florida’s beaches, New York’s Catskill Mountains, Arizona’s Grand Canyon, California’s Napa Valley, Nevada’s casinos, Colorado’s Rocky Mountains, the Washington, D.C. area’s landmarks, and the National Park System. Tourist attractions including museums, historical monuments and sites, cultural centers and theme or amusement parks, and mega-shopping malls are all “travel destinations within travel destinations.” These tourist attractions share many key audiences with destinations. Also, attractions and destinations often cooperatively promote their respective locales and attractions. This is why they are treated jointly in this chapter.