First, You Need A Plan
A management team committed to moving its station forward will first make an exhaustive review of the following:
The audience available for that product
The sales potential for that product
A time-tested way of reviewing your plan is the SWOT method:
S = strengths W = weaknesses O = opportunities T = threats
What is the product your station is providing? Is it news, entertainment, information, infomercials? Does it measure up to generally accepted standards? Is the technical end of it clean, crisp, and attractive, or is your signal fuzzy or hampered by geographic obstacles? Is your news coverage effective? Does it cover all the population centers in the station’s designated market area (DMA) or metropolitan statistical area (MSA)?