chapter  5
20 Pages

Theories of Learning

A men’s cologne manufacturer recently sprayed young men on spring break in Florida with a free sample of cologne. They expected that the smell would become associated with pleasant memories of spring break and that this would result in sales later in life when the same fragrance was sampled again in a store and happy memories resurfaced. Federal bodies and corporations are also testing the influence of smell in producing greater employee output. Is there a smell that can trigger greater aggression among troops? Is there a whiff that can make workers more energetic?