chapter  9
Corporate strategy, corporate leadership, corporate identity and CSR
Pages 42

In this penultimate chapter, we focus on the corporate-level drivers of people management, reputations and brands in our introductory model from Chapter 1. These are corporate strategy, leadership and governance, and corporate identity. Although we have touched on these drivers throughout the book, there are a number of important points still to be considered since HR strategy does not and cannot be constructed in a vacuum. HR strategies are often portrayed as second-or even third-order strategies that follow rather than drive business or corporate strategies though, as we have seen in Chapter 2, the resourcebased view of strategy (the RBV) and the importance of intangible assets such as knowledge, reputations and brands, have changed that picture a little.