ABSTRACT
The context As noted in Chapter 1, over the last 50 years there has been a transformation in the structure and operation of sport. Professional sport now occupies more space that it ever did, and the many hundreds of small-scale community sport activities with shallow funding pools with an emphasis on participation have been overshadowed by those sports with mass spectator appeal (Forster and Pope 2004). The demise of amateurism, particularly in those sports with a large following, has provided the space for professionalization where many more
match-day receipts as the key revenue sources.
