ABSTRACT

Chapter 5 introduced several techniques for gathering information. As discussed, the selection of the technique depends largely on your choice of the research approach. For instance, if your research requires you to conduct case studies, then the interview technique is more appropriate than the postal questionnaire, and if your study seeks to survey the opinion of top contractors operating in London, then the postal questionnaire will be more appropriate and feasible than interviews. After deciding on the technique, your next step is to construct your questionnaire.