chapter  1
12 Pages

Introduction: Culture and Recruitment

Spanish monarchs King Ferdinand and Queen Isabella were able to see beyond

cultural differences to hire the upstart foreigner from Genoa, Christopher

Columbus. Columbus proposed to navigate their ships across the Atlantic Ocean

to Asia. He never reached Asia, but his discovery made Spain one of the most

prosperous nations in the 16th century. Whether the message from this is that

you can’t trust foreigners or that foreigners are the source of a nation’s innova-

tion and growth might be debated. However, the voyages did change the world.