ABSTRACT
Bagozzi, R. P. (1995) Reflections on relationship marketing in consumer markets. Journal of the Academy of Marketing Science, 23 (4), 272-277.
Berry, L. L. (1983) Relationship marketing. In: Emerging Perspectives of Services Marketing (L. L. Berry, G. L. Shostack & G. D. Upah, eds). American Marketing Association: Chicago.
