chapter  13
38 Pages

Criteria of choice

In 1993 a group of chairmen, chief executives and other senior executives from twenty-

five of Britain’s top businesses came together to form the Royal Society of Arts (RSA)

Inquiry ‘Tomorrow’s Company’. This inquiry was prompted by the recognition that

Britain has a long tail of underperforming companies and that the prime responsibility

for correcting this situation lay with the business community. The inquiry team has now

reported, and a summary of its Inclusive Approach is shown in Illustration 13.1. This con-

trasts ‘tomorrow’s company’ with ‘yesterday’s companies’. One of the key means of mov-

ing forward successfully is to improve the way in which strategic decisions are made.