ABSTRACT

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.

Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.

There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.

part |52 pages

Setting the context

part |66 pages

The demand side

chapter |36 pages

The adventure tourist

part |33 pages

The supply side

chapter |14 pages

Destinations and venues

part |46 pages

The management of T adventure tourism

chapter |14 pages

Marketing

chapter |16 pages

Risk management

part |46 pages

Key sectors of adventure tourism

chapter |27 pages

Wildlife tourism

part |42 pages

The future of adventure tourism

part |51 pages

Case studies

chapter |50 pages

Case studies