ABSTRACT

The World Tourism Organization has been predicting for some time (see Chapter 3) that tourism is set to become the world’s largest industry and, indeed, may already have become such. But what of conference and business tourism? Is there likely to be the same exponential growth in this sector of the industry? Or is the pessimistic forecast of Munro (1994), who predicts the demise of the conference industry within 50 years, nearer to reality?