ABSTRACT
It has been ten years since I began researching tourists and their experiences, and yet, during this time what the “tourist experience” is has become increasingly less clear to me. During this time, rather than developing a more analytical and defined perception of the array of concepts, theorems and methods that comprise the (inter-/sub-)discipline of tourism research, I have found that defining or delineating what tourism means to people living in modern times has become an increasingly more evasive task.
