chapter  15
38 Pages

Business Behavior in Europe’s Single Market

In the “Cassis de Dijon” case, the European Court of Justice (ECJ) struck down a German import prohibition. The prohibition disallowed the import, sale, and/or marketing of liqueurs in Germany that did not meet minimum German alcohol standards. The ruling gave the European Commission an opportunity to develop the principle of “mutual recognition.” Ultimately, the principle implies that any national law with reasonable policy goals, such as environmental conservation, health, and so on, will be tolerated within the regional trading block of Europe.