ABSTRACT
Evaluation in the context of weddings should be conducted for four
interrelated reasons. First, feedback will allow you to pinpoint areas
of success and areas that need improvement. Second, the information
provided will help determine the importance of and satisfaction with
specifi c services, therefore helping you prioritize. For example, if your
full-service package includes the provision that you will accompany
the client on each vendor visit, but your clients consistently give you
feedback that they do not feel this service is necessary, you can re-
prioritize the options for this package. Third, constructive criticism and
ideas for improvement will encourage you to make changes and stay
fresh. Finally, implementing changes will lead to increased client sat-
isfaction over time. Do not be afraid to get feedback, both positive
and negative. No business is perfect, but your openness to the ideas
of others will get you one step closer to perfect than your competition.
Over time, the evaluation process will save you both time and money
