ABSTRACT

This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.

part |1 pages

UNIT 1 CULTURAL IMPACTS GLOBAL MANAGEMENT

part |1 pages

UNIT 2 REGIONAL CULTURE SPECIFICS

chapter 11|43 pages

DOING BUSINESS WITH MIDDLE EASTERNERS

chapter 12|49 pages

DOING BUSINESS WITH LATIN AMERICANS

chapter 13|99 pages

DOING BUSINESS WITH ASIANS AND AUSTRALIANS

chapter 14|104 pages

DOING BUSINESS WITH EUROPEANS

chapter 15|60 pages

DOING BUSINESS WITH AFRICANS

chapter 16|37 pages

DOING BUSINESS WITH NORTH AMERICANS