ABSTRACT

This chapter seeks to enhance an understanding of the cultures and diversity of members and candidates for the European Union, so that we can be more effective in doing business there and visiting as a tourist. Specifically, 14 European countries will be examined in some depth, providing historical perspective and cultural guidelines. Combined profiles will be presented for 18 other nations. So as to appreciate the continent’s differences and prospects, this treatment is divided into five geographical areas-western, central, northern, southeastern, eastern, including Eurasia.