Introduction to desktop audio technology
This situation is not unlike that encountered in the late 1980s by the typesetting, graphic design and publishing industry. Desktop publishing was taking the world by storm and all of a sudden anyone with a computer and a bit of software could produce camera ready artwork. Who needed typesetters or graphic designers any longer? We could do it all ourselves on our desks! Of course it rapidly became clear that there was still a need for people with the creative skills and the time to do it properly, they just had to learn to use the new equipment. If they insisted on sticking with hot metal or pen and paper they ran the risk of being branded as dinosaurs and losing out on a lot of new work. Sales executives, no matter how much they might fancy themselves as designers, are better off selling things and not wasting hours creating second rate brochures, for example.