chapter  1
19 Pages

Being a presenter

Being a presenter is either one of the most difficult jobs in broadcasting … or it’s one of the easiest, cushiest numbers you could ever hope to get. Some presenters are expected to be intellectually brilliant, journalistically unsurpassed and capable of displaying these talents constantly on TV or radio with never a hint of pomposity. Others are expected to be pompous, infuriating and hated! Some are hired because they are experienced in all aspects of broadcasting. Others are wanted entirely because they are inexperienced and gauche. Some (a frighteningly large number) merely need good looks, bundles of personality, an ability to read an autocue and, in moments of crisis, to do what they’re told. Inevitably, if being a presenter can mean being so many different things, becoming one is bound to be something of a challenge!