chapter  4
17 Pages


If you are presenting, you will probably spend a large proportion of your time interviewing people. The idea is usually to elicit information from the interviewee or to get the interviewee to be entertaining. The interview is not a vehicle to make you, the presenter, look good. There are, as always, exceptions to this rule, as when a comedian or a model is given a chat show. In that case, the guests are often regarded as cannon fodder to feed the star. In the main, though, your job is to make the interviewee feel at ease, ask appropriate questions and most important of all, listen to the answers. It’s easy to be so overwhelmed with other thoughts that you stick to your prepared questions even though the answers you are getting suggest that a very different game plan should now be used. There are a million ways to interview the same person. It’s as much about your personality as it is about theirs. It’s not always necessary to be ‘tough’ to get revealing answers. Sometimes that attitude has precisely the wrong effect. The best interviewers think hard about what they want to achieve and most importantly, about the psychology of their guest.